About Us



Swanfield began as a collective of independent designers with a focus on womenswear. Since our first pop-up shop in Swanfield Street off Redchurch Street in 2008, we took the show on the road renaming ourselves 'Swanfield on Tour' and have popped shops in 8 locations from Shoreditch to Soho... and most recently in Amsterdam.

With the launch of our online store, Swanfield Boutique is our home base in between pop-up events and a platform for our designers to sell their wares. Some of the labels involved are Cecilia Hammarborg, Mine, Colenimo, Noemi Klein, Candy Baker, Kate Sheridan, Electronic Sheep & Rae Jones to name a few.... all London based creatives... and most recently Samantha Pleet from Brooklyn & Elke Kramer from Sydney.

In synch with our tradition of exhibiting artists & hosting instore performances for the launch of each new store, we wish to encourage a conversation between design and the arts. The 'Swanfield Muse Project' is creating a gallery of women who inspire. The swans have been profiling female creatives from different disciplines, talking about their passions, their art, and  styling them in swan garb.